Amagi Media Labs Files Draft IPO Papers to Raise ₹1,020 Crore

Amagi Media Labs Files Draft IPO Papers to Raise ₹1,020 Crore

Cloud-based video broadcasting and distribution company Amagi Media Labs Ltd has filed draft red herring prospectus (DRHP) with the Securities and Exchange Board of India (SEBI) to raise ₹1,020 crore through an initial public offering (IPO).

According to earlier reports, Amagi has appointed Kotak Mahindra Capital, Citigroup, IIFL Capital, and Goldman Sachs as lead investment bankers for its upcoming public listing, which is expected to value the offering at around ₹3,200 crore.

IPO Structure and Use of Proceeds

The IPO will include a fresh issue of ₹667 crore, with the proceeds earmarked for:

• Strengthening cloud infrastructure

• Inorganic growth opportunities, including strategic acquisitions

In addition, the company is considering a pre-IPO placement of ₹204 crore.

Financial Performance and Market Outlook

Amagi reported revenue of ₹1,162 crore in FY2024–25, reflecting a 30% CAGR since FY2022–23. The company generates the majority of its revenue from the United States, while India and Latin America currently contribute only around 10% of its total revenue.

With the rise of free ad-supported streaming TV (FAST) in India, Amagi anticipates strong domestic market growth. The company is also eyeing acquisitions in live sports broadcasting, adtech solutions, and media supply chain services to expand its global footprint.

About Amagi

Founded as a software-as-a-service (SaaS) platform, Amagi provides cloud-based solutions for broadcast automation, content distribution, and monetization for media companies worldwide. The company's technology powers thousands of channels globally, helping content owners transition to scalable, cloud-native broadcast models.